My approach to design process

• Understand the business context, existing problems and solutions

• Clarify brand values and goals

• Interate my solutions until the outcome outperforms the expectations given the time and resource constraints

• Communicate clearly and honestly
A desk with a work laptop, notebooks and sheets of paper showing flow designs and notes
How I contribute to clients' projects

• By turning MVPs into more desirable and marketable products

• By uncovering areas of improvement for a more seamless user experience

• With the creation of prototypes to test areas of product uncertainty and to reduce development costs and rework

• By translating technical feedback into design refinements

• By making sure the product meets accessibility requirements
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